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How copywriting can help your business, even in a recession

The “R” word: Recession. It strikes fear into the hearts …

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Finding Your Ideal Reader

For authors, one of the most crucial steps in your …

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What is Duplicate Content and How to Avoid it

If you’ve followed me for a while you’ll know my …

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Editing vs Proofreading – What’s the Difference?

I have been editing and proofreading non-fiction articles, publications and …

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Why Do You Hate Content Marketing?

Content marketing is a staple strategy for businesses who want …

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How to Improve Your Copy for Search Engines

If you want your website to perform well in the …

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How Brand Voice Creates Connection

Whatever your business, wherever you operate, your goal of marketing …

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ChatGPT Myth Busting 2: All AI Copy Sounds the Same

How many articles have you read recently that start something …

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How Storytelling in Marketing Creates Connections

How big is your advertising budget?  Big enough for full …

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