How do you use a copywriter for SEO?
I have been working on SEO projects since 2005. The thing that freaks me out most about that (apart from … Continue reading How do you use a copywriter for SEO?
What is your brand voice?
We can all think of brands that sound a particular way. The examples I always use in my training are … Continue reading What is your brand voice?
What the feck is the algorithm?
Social media managers get very excited when they talk about “beating the algorithm”…but what on earth is it? In terms … Continue reading What the feck is the algorithm?
How the feck do you write for websites?
Well hello, nice t – BYE! Four seconds. That’s how long it takes someone to decide if they are going … Continue reading How the feck do you write for websites?
What is a copywriter?
I do a lot of networking, it’s the nature of running your own business. Part of me loves it – … Continue reading What is a copywriter?
Social Media Calendar – A Necessary Evil?
How far are you into your social media strategy? Are you at the ‘If one more person says “content is … Continue reading Social Media Calendar – A Necessary Evil?
You’re ‘on Twitter’ now what?
You know that Twitter’s the place to be, it’s where your competitors are and it’s where your customers are. So … Continue reading You’re ‘on Twitter’ now what?
Make your main thing the main thing
Firstly, a confession – my name’s Jill and I am a compulsive reader. I read everything, from every piece of … Continue reading Make your main thing the main thing
When words speak louder than pictures
I’m a big fan of the Google Doodle – unashamedly making it a regular part of my morning routine. Not … Continue reading When words speak louder than pictures
How the feed has changed content
Many moons ago, I gave a talk on the mysterious ‘RSS feed’ and how it would change web content writing. … Continue reading How the feed has changed content
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