I have been working on SEO projects since 2005. The thing that freaks me out most about that (apart from … Continue reading How do you use a copywriter for SEO?
We can all think of brands that sound a particular way. The examples I always use in my training are … Continue reading What is your brand voice?
Social media managers get very excited when they talk about “beating the algorithm”…but what on earth is it? In terms … Continue reading What the feck is the algorithm?
Well hello, nice t – BYE! Four seconds. That’s how long it takes someone to decide if they are going … Continue reading How the feck do you write for websites?
I do a lot of networking, it’s the nature of running your own business. Part of me loves it – … Continue reading What is a copywriter?
How far are you into your social media strategy? Are you at the ‘If one more person says “content is … Continue reading Social Media Calendar – A Necessary Evil?
You know that Twitter’s the place to be, it’s where your competitors are and it’s where your customers are. So … Continue reading You’re ‘on Twitter’ now what?
Firstly, a confession – my name’s Jill and I am a compulsive reader. I read everything, from every piece of … Continue reading Make your main thing the main thing
I’m a big fan of the Google Doodle – unashamedly making it a regular part of my morning routine. Not … Continue reading When words speak louder than pictures
Many moons ago, I gave a talk on the mysterious ‘RSS feed’ and how it would change web content writing. … Continue reading How the feed has changed content
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