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How Storytelling in Marketing Creates Connections

How big is your advertising budget?  Big enough for full …

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Why I Insist On Using Copywriting Briefs

“We are getting a website built and we want you …

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What is a CTA?

CTA stands for ‘Call to Action’ and it’s what we …

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How Do I Create a Lead Magnet?

If you want to get people who visit your website …

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Can a Copywriter Write your Terms & Conditions?

Next up in the “questions I get asked all the …

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How to Write Copy for Voice Search

If you have ever shouted “Google”, “Alexa” or “Siri” followed …

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Should Marketing Teams have a Copywriter?

It’s 2023 and “Marketing” has a lot more dimensions to …

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ChatGPT Myth Busting: “AI is Going to Put Copywriters Out of Work”

In the same way that B&Q put all professional plumbers …

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How Do You Write Landing Pages?

Conversion copywriting is a sought-after skill…but here’s the naughty little …

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