Good copywriting is written for the reader, not the business.  As a strategic copywriter, I write audience-driven copy.  That means I find out who you need to reach, and then I create the right message for the right people, to hit them at the right time.  Working this way, your message speaks directly to their mind and their emotions, building a connection that attracts them to your brand, keeps them happy, and makes them want to come back for more.