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Category: copywriting

Can you DIY your own PR?

You don’t need to be a celebrity, or a big …

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How copywriting can help your business, even in a recession

The “R” word: Recession. It strikes fear into the hearts …

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Why Do You Hate Content Marketing?

Content marketing is a staple strategy for authors and businesses …

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How to Improve Your Copy for Search Engines

If you want your website to perform well in the …

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How Storytelling in Marketing Creates Connections

How big is your advertising budget?  Big enough for full …

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Why I Insist On Using Copywriting Briefs

“We are getting a website built and we want you …

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How Do I Create a Lead Magnet?

If you want to get people who visit your website …

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Can a Copywriter Write your Terms & Conditions?

Next up in the “questions I get asked all the …

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Should Marketing Teams have a Copywriter?

It’s 2023 and “Marketing” has a lot more dimensions to …

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