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How to Write Great Email Campaigns

Email is not going anywhere, and email marketing remains one of the most effective ways to engage your audience. Why? Because they are your audience. In order for them to get onto your email list, they know who you are, and they have already engaged with you in some way.

However, that isn’t enough. Every day your customers’ inboxes are flooded with messages, and you need to stand out to make an impact. So here are 5 quick tips to help check if you are creating amazing email campaigns.

1. Segmentation is Vital

A non-segmented email campaign is like a love letter addressed “To whom it may concern”… Not all subscribers are the same, so why treat them that way? Effective email marketing starts with segmentation, which involves categorising your subscribers based on factors such as demographics, behaviour, and interests. By sending targeted content that aligns with each segment’s preferences, you can increase the relevance of your emails and boost engagement rates.

2. Personalisation is Preferable

If you can, then incorporating personalisation into your campaigns will boost engagement like no other tip I will give you. What I mean by personalisation is more than just addressing recipients by their first names. Use your data to tailor your emails to their preferences and behaviours. This could include recommending products based on past purchases or suggesting content that aligns with what they signed up for. Personalised emails show that you value your subscribers as individuals, increasing the likelihood of positive responses.

3. Great Subject Lines are EVERYTHING

No matter how great your personalisation and segmentation, if your subject line sucks, no one will open your email. The subject is your email’s opening line so make it count. Ideally it should be concise, intriguing, and relevant to the content within the email. A compelling subject line sparks curiosity and encourages recipients to open the email to learn more. And that, my friends, is what we are aiming for.

4. Clear and Actionable CTAs

Every email you send should have a clear call-to-action (CTA). Whether it’s to make a purchase, download a resource, or visit a landing page, the CTA should be easily identifiable and compelling. If you need help with your CTAs, check out this article.

5. Offer Value, or Don’t Bother Emailing

Your email content MUST provide value to the recipient. This could be anything from teaching them something, to providing an exclusive offer, or just offering useful tips. Even if you are and ecommerce store, try to avoid sending overly promotional content, as it can lead to unsubscribes and a negative perception of your brand. Try to start a conversation, not land a sale.

So there you go, my 5 checks you need to perform on all of your campaigns to make sure they are the best that they can be. If you need more help crafting clever campaign copy, get in touch.

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